Practical Case Studies, Research and Training for Marketers

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MECLABS Quick Win Intensive

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Marketing Career: What you need to understand at each step of the job seeker’s journey (even if you’re not looking)

March 21, 2019 — You’re adept at marketing your products. But how good are you at marketing yourself? Read on for tips from 12 HR professionals and marketing peers. 

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thales teixeira value decoupling

Mobile Marketing and Value Decoupling: Interview with Harvard professor about eight years of research into business disruption

March 12, 2019 — Harvard Business School professor spent eight years researching ways that startups disrupt industries — and smart ways for incumbents to react.

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hunger fight

Value Proposition: The right strategy beats a bigger budget

March 7, 2019 —  A small nonprofit created a model with a value prop that coupled corporate employee engagement with community involvement resulting in 6 million+ meals for families in need.

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