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Anti-Selfish Marketing Case Studies: 4 specific examples of focusing on what the customer gets

Anti-Selfish Marketing Case Studies: 4 specific examples of focusing on what the customer gets

June 14, 2021 — It’s all too easy to be selfish…to focus only on what your brand wants from the customer. In this article, we look at marketers taking the opposite approach.

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What are the most valuable marketing skills? (with free resources to improve those skills)

What are the most valuable marketing skills? (with free resources to improve those skills)

June 9, 2021 — While many marketing publications focus on the snazziest new technologies and tools, our focus at MarketingSherpa is you – the marketer.

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Lead Generation: 4 quick case studies about web forms, local keywords, referral campaigns, and virtual business cards

Lead Generation: 4 quick case studies about web forms, local keywords, referral campaigns, and virtual business cards

June 7, 2021 — Have you been running the same lead gen campaigns year after year? Have your results started to plateau? Or worse…degrade? This article brings you stories of marketers who took a fresh approach to lead generation.

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