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Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

  • We are not an agency, consultancy or other vendor seeking your business
  • All our research is published for the benefit of the MarketingSherpa community
  • Our goal is to give marketers the instructions, statistics, and inspiration to improve their results


Guide to Conversion Optimization 101

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Call-to-Action Optimization: 132% increase in clickthrough from changing four simple words

February 14, 2018 — Small changes to call-to-action wording can have a large impact on conversion.

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There’s Treasure Everywhere: Turning waste into profit

February 9, 2018 — Throughout history, curious business people have launched entirely new companies off their company's waste. Read on to learn how you can you find similar waste-to-winning opportunities.

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How an On-demand Private Jet Charter Company Developed a Mobile App to Improve Cost Transparency and Drive a 488% Increase in Leads

February 7, 2018  — Jonathan Levey, Senior Digital Marketing Manager, Flexjet, shares his team’s app journey at its Skyjet brand. Watch the video replay of his MarketingSherpa Summit session to learn how this app led to a discovery that transformed the brand’s entire business model.

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