Conversion Optimization sessions at Summit 2017

Map your custom Conversion Optimization agenda for a powerful #Sherpa17 experience

Built to transform every element of marketing through a customer-first approach, MarketingSherpa Summit has something for every marketer. But more importantly, it has hand-picked content, speakers and experiences that apply directly to the challenges of every type of marketer.

Our goal is to help you understand precisely how to plan your personal Summit agenda so you can extract the most value relevant not only to your role, but to your consumer. To accomplish that, our content curation team has pulled out the key elements of each session. You get to map out your custom experience to make sure you get to all the sessions and features that will provide the greatest impact to your marketing education — and your career.

Or, see the full agenda to take a broader view of the Summit experience and try something outside your comfort zone. Regardless of topic or focus, each and every Summit session is designed to provide transferrable concepts and tactics that you can take away and apply immediately to your own initiatives and priorities.

Either way, don’t miss the party!

 

8:00 - 9:00 AM

BREAKFAST & REGISTRATION

 

9:00 - 9:25 AM

INTRODUCTION

 

9:25 - 10:45 AM

FEATURED SPEAKER

 

10:45 - 11:30 AM

BREAK & NETWORKING

compass

Interact with solutions providers to learn more about technology options, demo various products and help select a solution that will most effectively improve your marketing efforts.

 

11:30 - 11:55 AM

BREAKOUT SESSIONS

BEST PRACTICES TRACK

Overcoming Testing Barriers: A how-to session featuring a compliance software company that achieved a 52% lift by testing across 45 pages  

compass

Learn how a B2B software company used A/B testing to generate leads and optimize the complex sale process.

 

12:05 - 12:30 PM

BREAKOUT SESSIONS

DIGITAL & DATA TRACK

A/B Testing and SEO: How the world's largest online marketplace for self-storage grew traffic 42% by applying a transferable A/B testing framework  

compass

Learn how a self-storage company increased traffic 42% through SEO and A/B testing.

 

12:30 - 1:30 PM

LUNCH

 

1:30 - 2:15 PM

MARKETINGSHERPA BEST-IN-SHOW AWARD

 

2:15 - 2:45 PM

RAPID-FIRE RESULTS: Get quick ideas for improving your customer-first marketing

compass

Grab some quick, snackable takeaways from case studies that didn’t make it to the stage. With examples from marketers just like you, you’ll get ideas that you can apply as soon as you get back to the office.

 

2:45 - 3:30 PM

ROUNDTABLE DISCUSSIONS

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Sit down with a handful of your peers and discuss common challenges facing all marketers. Learn from others’ successes and share your own discoveries as you engage in insightful conversation.

 

3:30 - 4:30 PM

BREAK & NETWORKING

compass

Interact with solutions providers to learn more about technology options, demo various products and help select a solution that will most effectively improve your marketing efforts. Or, book a coaching clinic, where you’ll be in a one-on-one learning session with an expert — you’ll get direct feedback on how to optimize some of your own marketing.

 

4:30 - 5:30 PM

FEATURED SPEAKER

 

5:30 - 6:30 PM

MEET-AND-GREET & COCKTAIL RECEPTION

 

8:00 - 11:00 PM

OFFICIAL SUMMIT PARTY

 

#Sherpa17