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Education, Training & Certification for Marketers & Teams

The journalism produced by the MarketingSherpa editorial team is powered by the research developed at MECLABS Institute, the largest independent research organization dedicated to discovering how people make choices.

Through MECLABS, you and your team can get certified in the repeatable method teams use to build out a robust customer theory that will maximize the performance of your marketing campaigns and sales funnels.

There are 3 ways you can learn and get certified:

Online Learning Courses Offered by MECLABS

Online Learning

On-demand courses allow busy professionals to study and master material as their schedule allows

Graduate Certificate at the University of Florida

Graduate Certificate

Learn a patented methodology while earning a graduate certificate from the University of Florida

In-person team training customized to your goals

In-person Team Training

Get team-based training customized specifically for your goals and taught onsite at your location


Courses Include:

  • A deep dive into the underlying theory and framework you need to understand
  • The step-by-step process to applying the principles to your own campaigns
  • Real-life case studies including before and after results achieved
  • Quizzes and a final certification exam
  • Certification seal to display on your profile and personal website

"Puts you on a fast-track for understanding what changes could be made on your own landing page to increase conversion rates. The real-world examples and exercises give you enough practice to recognize when a change is needed and how you can optimize."

Jamye Breidenbach, TEKTRONIX


Featured On-Demand Certification Courses

Value Proposition Development Level 1

Learn how to identify and communicate value based on proven research and discoveries.

Get full course details on MECLABS.com

Email Messaging

Learn to test and optimize your email campaigns with real case studies and proven techniques.

Get full course details on MECLABS.com

Landing Page Optimization

Learn to improve page efficiency for converting a higher percentage of landing page visitors.

Get full course details on MECLABS.com

Online Testing Level 1

Learn methodologies for testing which version of a page drives to greatest improvement in conversion.

Get full course details on MECLABS.com