February 07, 2001
Article

Watch Out: Some Search Engine Optimization Firms May Be Overcharging Clients

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SUMMARY: Watch Out: Some Search Engine Optimization Firms May Be Overcharging Clients.
Search engine optimization (SEO) expert Anthony Muller who
B2BMarketingBiz profiled in a recent two-part interview, asked
us to pass the following warning on to all readers:

"Thus far from the article, I have been contacted by many
marketing managers who have, for lack of a better word, been
ripped off by a ton of supposedly renowned SEO firms.

Now, yes, search engines are a lot of work, yes it's in high
demand and yes, it is the black art of the Internet so one can
probably charge double what I do and still be justified.
However, when a company charges out the whazzoo for basic re-
optimize your site services, let's just say, get a second
opinion! The average annual SEO budget for a small commercial
site should be about $1,500-$7,000. A larger commercial site
should run anywhere from $7,000-$12,000."


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